Our goal is to prepare you and your home for sale and to guide you confidently and successfully through the process in a smooth and worry free environment while providing transparency in the interest of being your trusted advisor. We are trained and skilled at both being strategists in preparing, packaging and introducing your home to the market and in being your ambassador while presenting your home to the market as well as your negotiator when offers are in play, working with you through closing and beyond.
The Lux Inc., will list and advertise your property in the top real estate websites in various countries, with the advertisements translated in the native language. Prospective buyers are frequently using the internet to identify properties. Once you list your property with The Lux Inc., your property will be distributed both nationally and internationally via thousands of different websites, including Realtor.ca, Zillow.com, C21global.com, and numerous others.
We take a personal and specific approach to each home – that is what makes us different than our competitors. We consult and advise our clients from the very beginning, to determine the best mechanisms and strategies to sell the home, and at the highest price. Appearance matters, and we are experts in creating and managing the presentation of your home, understanding that success rests in the details, and that nothing is more important than hard work, ambition, and extreme dedication.
We advise clients on a savvy pricing recommendation and craft a strategy for new listings and upcoming listing presentations based on up-to-the-minute market conditions. We specialize in generating creative strategies to achieve maximum selling prices for our sellers. See below for a list of our comprehensive service offered to you.
home evaluation
We will provide you with a free home evaluation and price estimate with no strings attached! We’ll offer some suggestions to quickly and effectively increase your home’s market value with our tailored improvement services which will revamp your property’s appearance as well as enhance its desirability. We aims to prepare your home for an optimal launch on the market which means less time on the market, with an even higher return on sale. After assessing your property’s needs via a walkthrough, we will work together in creating opportunities to increase its value and profitability.
direct email list
An email introducing your property, with photos, description, listing information, and your exclusive property webpage, will be sent to our thousands of subscribed client, business and industry professional contacts including many affluent community members such as architects, designers, lawyers, doctors, accountants, media, business managers, developers, etc.
property website
We will create a landing page for your property on our website theluxinc.com with photos, information, and videos. Your property will be a prominent Featured Listing on our website, which is heavily advertised in both print and media outlets, and receives many thousands of visitors.
international websites
Your home will be listed on dozens of the world’s most recognized international real estate sites. Each listing will be advertised in various countries translated into the native language, and reaching more than 150 million potential buyers.
PROFESSIONAL DAYTIME AND TWILIGHT PHOTOGRAPHY
A picture is worth a thousand words, and the right picture can make your property look like a million dollars. We commission and oversee the city’s best photographers to capture your home at both daylight and sunset/twilight and to bring out the finest details of every home. With two separate sessions, we are able to showcase and accentuate your home’s most beautiful features at any time of day.
AERIAL DRONE PHOTOGRAPHY
We commission and oversee professional drone photographers to photograph a birds-eye-view of your property and the surrounding area, showcasing its location, views, and exterior attributes.
lifestyle video
With today’s real estate market full of fast-paced and tech-savvy buyers, for our premier listings, we work with and oversee the city’s leading videographers specializing in real estate production to capture the unique lifestyle enabled by living at your property. We create realistic home tours to give buyers from across the globe the experience of previewing your home as if they were there in person. Our video tours will open your home to a broader spectrum of buyers and maximize its online reach.
3D virtual tour
We work with Matterport to create a three-dimensional virtual tour of your property, allowing agents and prospective buyers from around the world to virtually walk through your home. We also create a top-down view for each level of the home, allowing the users a clear view of the property layout.
schematic floor plans
We work with several of the top companies in Toronto to create a custom floor plan which includes square footage measurements for your home. These plans will be available online to all prospective buyers, and print versions will be available during private showings, open houses, and broker opens
MAGAZINE AND NEWSPAPER PRINT
When available, we will place your property in magazines and newspapers including Toronto Star, Toronto Sun, The Globe and Sing Tao to name a few.
Multi-PAGE Feature Sheet
We create a custom feature sheet for your home, allowing every prospective buyer and agent who visits the property to leave with a lasting impression and to remind them of the beauty of your house. The feature sheet will include both daytime and twilight photography, description, floor plans, website domain link, and other listing information.
staging service
If applicable, we commission professional stagers to decorate and prepare your property to be more appealing for sale, generating value and a higher sale price.
Storage Service
We can recommend numerous resources for storage for you to choose from, whether to declutter or to prepare to move to a new home.
open houses
With the owner’s permission, multiple open houses for the public will be held on Saturdays & Sundays with the utmost planning and attention to allow buyers to experience your home at its very best and the lifestyle that it offers.
signage
At each open house, numerous custom designed open house signs with flags will be conspicuously placed around your neighborhood displaying the property address to direct a higher volume of potential buyers to the listing.
inspection service
If applicable, we commission professional home inspectors in conducting a thorough inspection before selling.
office meetings
The property will be presented to all The Lux Inc., associates during our office meetings.
social media
With over 90% of home searches starting online, we ensure our online presence is well acknowledged by Google, and appears pristine when shared on the world’s most widely used social media platforms. We post your home on numerous personal and business social media platforms to increase exposure to hundreds of thousands of friends and followers.
social media promotion
We post your property on our social media platforms including Instagram and Facebook and also pay to promote the posts so that they reach not only our followers but tens of thousands more.
DIGITAL MARKETING CAMPAIGNS
Your property photos and descriptions are digitally formatted to produce custom marketing campaigns across search engines, email, social networks, display advertisement networks, website sponsorships, and custom URL websites.
grand presence on a small device - more than a third of visits are mobile
For the busy modern day buyers on the go, all of our properties are optimized to look great no matter how small the device is. Our mindfully crafted website ensures the best presentation of your property on iPhones, Androids, Blackberrys, and Tablets by reshaping and rearranging itself to best fit the viewport.
Our website utilizes the latest technology, the best vessels for photo and video delivery, as well as intuitive and dynamic layout to ensure that viewing your property online is not only pleasant, but also convenient and functional no matter what screen size.